Impact of Covid-19 on financial services marketing in Saudi Arabia
This simple qualitative review was aimed at reviewing the impact of covid pandemic on the financial markets of Saudi Arabia. The global pattern of negative impact of the pandemic on financial markets was observed in the case of Saudi Arabia also. However, the effect was mainly driven by the impact on oil prices, aggravated by the price war between Saudi Arabia and Russia in early March 2020. Also, differential effects ascribable to either covid cases or covid deaths. Need to continue revised monetary and fiscal policies and stimulus packages has been stressed.
Keywords: Covid-19, Financial Services, Saudi Arabia, Impact Assessment